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ROCKCOUNTYNOW.COM
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Affordable Wisconsin Insurance takes your privacy very serious. Please read the following to learn more about our privacy policy.

NOTICE:
Click here for practical tips from the federal government and the technology industry to help you guard against Internet fraud,
secure your computer and protect your personal information.

This policy covers how Affordablewisconsininsurance.com treats personal information that it collects, and receives, including
information related to your past use of Affordablewisconsininsurance.com’s products and services.

Personal information is information about you that is personally identifiable like your name, address, email address, or phone
number, and that is not otherwise publicly available.

This policy does not apply to the practices of companies that Affordablewisconsininsurance.com does not own or control, or to
people that Affordablewisconsininsurance.com does not employ or manage. In addition, some companies that
Affordablewisconsininsurance.com has acquired, or work directly with, have their own preexisting privacy policies.

Information Collection and Use
General
Affordablewisconsininsurance.com collects personal information when you register with Affordablewisconsininsurance.com, when
you use Affordablewisconsininsurance.com's pages of certain Affordablewisconsininsurance.com partners, and when you enter
contest, promotions or sweepstakes.  

When you register we ask for information such as your name, email address, birth date, gender, ZIP code, occupation, industry,
and personal interests.

Affordablewisconsininsurance.com does not collect information about your transactions with our business partners, including
information about your use of financial products and services that are offered.

Affordablewisconsininsurance.com automatically receives and records information from your computer and browser, including
your IP address, Cookie information, software and hardware attributes, and the page you request.

Affordablewisconsininsurance.com uses information for the following general purposes: to customize the advertising and content
you see, fulfill your requests for products and services, improve our services, contact you, and conduct research.

Information Sharing and Disclosure
Affordablewisconsininsurance.com does not rent, sell, or share personal information about you with other people or non-affiliated
companies except to provide products or services you've requested, when we have your permission, or under the following
circumstances:

We provide the information to trusted partners who work on behalf of or with Affordablewisconsininsurance.com under
confidentiality agreements. These companies may use your personal information to help Affordablewisconsininsurance.com
communicate with you about offers from us and our marketing partners. However, these companies do not have any
independent right to share this information.

We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.

We believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected
fraud, situations involving potential threats to the physical safety of any person, violations of Affordablewisconsininsurance.com
terms of use, or as otherwise required by law.

We transfer information about you if Affordablewisconsininsurance.com is acquired by or merged with another company. In this
event, Affordablewisconsininsurance.com will notify you before information about you is transferred and becomes subject to a
different privacy policy.

Affordablewisconsininsurance.com displays targeted advertisements based on personal information. Advertisers (including ad
serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria—for
example, women ages 18-24 from a particular geographic area.

Affordablewisconsininsurance.com does not provide any personal information to the advertiser when you interact with or view a
targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the
assumption that you meet the targeting criteria used to display the ad.

Affordablewisconsininsurance.com advertisers include financial service providers (such as banks, insurance agents, stock brokers
and mortgage lenders) and non-financial companies (such as contractors, stores, airlines, and software companies).

Affordablewisconsininsurance.com works with vendors, partners, advertisers, and other service providers in different industries
and categories of business.

Cookies
Affordablewisconsininsurance.com let’s affiliate companies that show advertisements on some of our pages set and access their
cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers
or other companies do not have access to Affordablewisconsininsurance.com’s cookies.

Communications
We reserve the right to send you certain communications relating to the Affordablewisconsininsurance.com site such as service
announcements, administrative messages and the Affordablewisconsininsurance.com Newsletter, that are considered part of your
Affordablewisconsininsurance.com account, without offering you the opportunity to opt out of receiving them

Confidentiality and Security
We limit access to personal information about you to employees who we believe reasonably need to come into contact with that
information to provide products or services to you or in order to do their jobs.

We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information
about you.

How we share information with agents
When you submit a quote request with Affordablewisconsininsurance.com, your information is used to match you with an
average of three to four qualified, licensed agents who can best serve your insurance needs.  In the event that we cannot match
you with an agent, your information may be passed on to one of our partner companies in an effort to ensure you receive as
many competitive quotes as possible.

How we internally use technical information to improve marketing
Affordablewisconsininsurance.com uses technical information such as cookies and web logs to study how our sites are being
used.  We can also use cookies to track your preferences so that when you return to our web site, you can navigate more easily
without having to re-enter certain information.  By analyzing the data that cookies and web logs provide, we can determine how
to improve our web sites and banner ad campaigns to better serve our customers.

Other uses of your information by third parties
*Partner companies – in the event that no Affordablewisconsininsurance.com agents can serve your insurance needs, the
information from your quote request may be passed to one of our partner companies.  We feel it would be poor customer
service to fail to provide a quote merely because no matching agents are available.  In these circumstances, we pass your quote
request only to partner companies that we have an existing contractual relationship. Affordablewisconsininsurance.com only
enters into relationships with reputable companies and our contract requires they follow applicable laws and not misuse the data
provided to them.  Any contact from partner companies is not covered under this policy, nor are any further communications
you may have with agents from those partner companies.

*Companies that perform information processing on our behalf – Affordablewisconsininsurance.com partners with companies
who manage our email systems and conduct surveys on our behalf.  Your personal information is shared with these companies
on a limited basis so that we can create and target our marketing campaigns.

Communications You Can Expect
*Confirmation email

Minutes after you submit a quote request through Affordablewisconsininsurance.com, you will receive a confirmation email.  This
email will include your unique quote request ID, a link to your list of matching agents and helpful information to aid you in making
your insurance choices.  Note that the agents contained in your matching list will be those responding to you with your
customized quote(s).

In the event that a match cannot be made, you will receive an email informing you that no agents meet your quote request
requirements.  This email will be sent within a matter of hours after you complete a quote request.
Follow up calls and emails from agents

After submitting a quote request through Affordablewisconsininsurance.com, your quote request is matched with qualified,
licensed agents.  These agents may contact you via the information that you provided in your quote request.

Changes to this Privacy Policy
Affordablewisconsininsurance.com may update this policy. We will notify you about significant changes in the way we treat
personal information by sending a notice to the primary email address specified in your Affordablewisconsininsurance.com
account or by placing a prominent notice on our site.